PR Newswire
18 Oct 2022, 13:36 GMT+10
LONDON, Oct. 18, 2022 /PRNewswire/ -- New research from Omdia shows that TikTok has leapfrogged Netflix to become the second most popular service in the USA, with only YouTube retaining the crown for under 35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia's latest consumer survey were presented by Omdia's Senior Director Maria Rua Aguete at MIPCOM this week.
In the UK and France, TikTok does not enjoy the same level of popularity, being the fifth most watched video services overall, falling below iPlayer, Netflix, and Amazon in the UK, and TF1 services, Netflix and 6Play in France. Overall, YouTube remains the most watched platform in these markets while for the over 35s TikTok does not feature in the top ten.
According to Omdia Senior Director Maria Rua Aguete, "For broadcasters, commercial or otherwise keen to engage younger viewers, the increasing importance of TikTok to reach and grow new audiences should not be understated."
On social media platforms, the time spent viewing video content increased by 9 minutes in 2021 to an average of 60 minutes per-person per-day across nine markets analyzed by Omdia which included: UK, USA, Spain, Italy, France, Germany, The Netherlands, Sweden, Australia.
Facebook was the leading platform for social media video viewing time in 2021, with average viewing reaching 18.7 minutes across all nine combined countries; this was a drop on the previous year though as Facebook saw its MAU's (monthly active users) stall through most of the year.
Its competitor TikTok in contrast recorded the fastest growth rate for a social media platform in 2021, increasing by 6.4 minutes to reach 18.1 minutes, and as such is almost certain to overtake Facebook for video viewing in 2022.
To counteract the threat from TikTok, Facebook launched its short video feature "Reels" globally in February 2022, catering to a demographic group -teenagers to young adults- that have drifted steadily away from the service since 2012, before leaving in far greater numbers following the launch of TikTok in 2017.
ABOUT OMDIA
Omdia, part of Informa Tech, is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.
Media Contact
Fasiha Khan / T: +44 7503 666806 / E: [email protected]
Visit www.omdia.com
SOURCE Omdia
Get a daily dose of Malaysia Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Malaysia Sun.
More InformationKATHMANDU, Nepal: An American climber has died on Mount Makalu in eastern Nepal while raising money for a children's cancer program,...
Kangra (Himachal Pradesh) [India], May 16 (ANI): Himachal Pradesh Leader of Opposition Jairam Thakur has supported the demand of Apple...
Islamabad [Pakistan], May 16 (ANI): Pakistan's Deputy Prime Minister and Foreign Minister Ishaq Dar has praised the country's air force...
Nowshera (Rajouri) [India], May 16 (ANI): Jammu and Kashmir Deputy Chief Minister Surinder Choudhary on Thursday visited border villages...
Vienna [Austria], May 16 (ANI): Tom Cooper, Military aviation analyst and historian, while talking about the bias of the Western media...
New Delhi [India], May 16 (ANI): Defence Minister Rajnath Singh is set to visit the Bhuj Air Force Station in Gujarat on Friday, a...
NEW YORK - International travel spending in the United States is projected to decline by 7 percent in 2025, amounting to a US$12.5...
NEW YORK, New York - U.S. stocks were mostly higher Thursday, although the Nasdaq Composite finished modestly behind. This is a market...
SAN JUAN, Puerto Rico: As the global trade war deepens, Puerto Rico is seizing the moment to lure international companies to relocate...
INDIANAPOLIS, Indiana: Eli Lilly's obesity drug Zepbound led to nearly 50 percent more weight loss than Novo Nordisk's Wegovy in the...
SHENZHEN, China: China's passenger car sales climbed for the third consecutive month in April, increasing 14.8 percent from a year...
NEW YORK, New York - U.S. stocks were bought up on the Nasdaq Composite and Standard and Poor's 500 while the Dow Jones industrial...