PR Newswire
16 Jan 2023, 12:03 GMT+10
JAKARTA, Indonesia, Jan. 16, 2023 /PRNewswire/ -- The new Naturalle paint from PT Mowilex Indonesia (Mowilex) features a groundbreaking, bio-based formula that contains 28% renewable raw materials and removes formaldehyde from indoor air. Producing Naturalle with plant elements reduces its overall carbon footprint while creating a durable, high-performing matte paint that is low in odour and free of organic compounds (VOCs).
With its new Naturalle paint, Mowilex becomes the first manufacturer in Indonesia to formulate a sustainable, bio-based paint that replaces petroleum-based resins with natural plants.
Mowilex is the first manufacturer in Indonesia to formulate a sustainable, bio-based paint. The water-based acrylic binder is made of 28% natural ingredients sourced from existing seeds, stalks and grasses. Using plant-based sources eases pollution by reducing the need for petroleum-derived polymers, and that lowers the product's overall carbon footprint.
By trading petroleum resins for plant-based alternatives, Mowilex has created an extra-low odour, low-emission, zero-VOC paint. The innovative, bio-based technology behind Naturalle also actively improves air quality in homes and offices. Building materials, cleaning products, lacquers and other items release formaldehyde, a pollutant that can irritate the eyes and nose, trigger asthma attacks, and increase cancer risk. Naturalle absorbs formaldehyde and turns it into water vapour, permanently eliminating the contaminant from indoor air.
Mowilex is applying to certify Naturalle through the USDA's BioPreferred Program. The voluntary series of independent, third-party program tests confirms that products meet or exceed minimum bio-based content requirements.
"Our Naturalle paint derives a significant portion of its resins from sustainable, plant-based materials. Using these renewable elements, rather than petroleum-sourced raw materials, lowers the product's carbon footprint. This paint also improves indoor air quality by removing formaldehyde from indoor air, offering a sustainable solution to a common challenge," says Novina Tjahjadi, Mowilex Head of Research and Development.
"PRIMAL RN Biobased Acrylic Emulsion and FORMASHIELD Technology from Dow Inc. are incorporated in Mowilex Naturalle paint, offering a sustainable solution and healthier environment to meet asthma and allergy standards," says Yena Margono, Southeast Asia Marketing Manager for Dow Coating Materials. "As one of the world's leading materials science companies, Dow Inc. is passionate about discovering innovative, sustainable solutions through joint efforts with our partners."
"Naturalle is a renewable, high-performing paint with excellent formaldehyde-abatement properties. We are excited to offer Naturalle and further strengthen our position as the environmental and sustainability leader in our market," says Niko Safavi, CEO of PT Mowilex Indonesia.
With the Naturalle launch, Mowilex underscores its commitment to both sustainability and premium product quality. Naturalle paint applies easily, spreads smoothly, and hides small surface imperfections. The luxurious matte finish is easy to clean, and the modern paint colours will not fade over time. The anti-fungal, anti-bacterial formula also contains no lead, mercury or other heavy metals.
Visit Mowilex.com for more product and sustainability information.
About PT Mowilex Indonesia
PT Mowilex Indonesia (Mowilex), a subsidiary of Asia Coatings Enterprises, Pte. Ltd., is a leading producer of premium paints and coatings. Since launching the first Indonesian-made, water-based paints in 1970, the company has expanded its commitment to environmental ethics, equality, community and innovation. PT Mowilex is Indonesia's only certified carbon neutral manufacturer, producing zero and low VOC paints in modern colours, and the company regularly wins awards for its corporate social responsibility and sustainability efforts.
Media Contact: media@mowilex.com
Get a daily dose of Malaysia Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Malaysia Sun.
More InformationNEW DELHI, India: On November 24, the Economic Times (ET) reported that Tesla is ready to invest up to $2 ...
Naypyitaw, Myanmar - The Tatmadaw, Myanmar's military, showcased its prowess at the 31st ASEAN Armies Rifle Meet (AARM) held in ...
DHAKA, Bangladesh - The next general election may be rescheduled if the BNP wishes to participate, according to Chief Election ...
KATHMANDU, Nepal - The government has announced plans to hold the Third Investment Summit in Kathmandu on April 21-22 next ...
ISLAMABAD, Pakistan - Anwaar-ul-Haq Kakar, the caretaker prime minister, arrived in Abu Dhabi on Sunday for an official visit to ...
KATHMANDU, Nepal - The government has recognized the outstanding taxpayers. Dr. Prakash Sharan Mahat, Finance Minister, praised the "best taxpayers" ...
NEW DELHI, India: On November 24, the Economic Times (ET) reported that Tesla is ready to invest up to $2 ...
NEW YORK, New York - U.S. stocks closed in positive territory despite a volatile day Tuesday. Spending much time in ...
WASHINGTON D.C.: On November 24, the U.S. Food and Drug Administration (FDA) recalled three more brands of whole and pre-cut ...
DETROIT, Michigan: US electric vehicle (EV) sales are expected to reach a record of 9% of all passenger vehicles this ...
NEW YORK, New York - U.S. stocks closed marginally lower as traders returned to their desks Monday following the Thanksgiving ...
OMAHA, Nebraska: On November 21, Warren Buffett announced a donation of Berkshire Hathaway stocks worth some US$866 million to four ...