PR Newswire
09 Feb 2023, 01:30 GMT+10
SYDNEY, Feb. 9, 2023 /PRNewswire/ -- Procter & Gamble (P&G) Australia, the creators of Pantene, Oral-B, Gillette, Olay, Fairy and VOST, today announced its sponsorship of 2023's Sydney WorldPride and plans for the second year of its three-year partnership as a major sponsor of Sydney Gay and Lesbian Mardi Gras.
The ongoing partnership to support the LGBTQIA+ community is grounded in P&G's mission to create a company and a world where Equality and Inclusion is achievable for all; where respect and inclusion are the cornerstones of its culture; where equal access and opportunity to learn, grow, succeed and thrive are available to everyone. Equality and Inclusion is a core element of P&G's business operations to make a meaningful impact for its employees, through its brands and partners, and within its communities.
To bring this mission to life, P&G Australia is supporting the LGBTQIA+ community through several partnerships and activations in the coming weeks.
Alongside P&G's sponsorship of Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras, P&G will provide donations from sales in major Australian retail partners to Minus18*, a LGBTQIA+ youth charity, providing anti-bullying resource kits to reach over 50,000 school students across Australia**.
Olay has announced it is partnering with Maria Thattil who will support Glow Up Your Own Way, an ongoing national campaign dedicated to destigmatising LGBTQIA+ issues and supporting greater self-acceptance and confidence. Maria will join Olay's float at the Mardi Gras Parade on February 25, marching alongside over 70 P&G employees.
P&G is also partnering with Aboriginal artist, queer feminist and 2021 NAIDOC National Artist of the Year, Bobbi Lockyer, who has come on board as creative designer, developing P&G's Lead with Love float for the parade, an interactive painting wall for Fair Day and in-store assets.
P&G recently released the award-winning documentary short film CODED: The Hidden Love of J.C. Leyendecker in partnership with Imagine Entertainment & Television, Delirio Films and MTV Films. The film explores early representation of LGBTQIA+ communities through arts and advertising. Brent Miller, CODED Executive Producer and P&G Global LGBTQIA+ Equality Leader, will join P&G Australia's Sydney WorldPride activation to discuss central themes of the film including the importance of LGBTQIA+ visibility in art, media, and the world. He will be joined by Matty Mills (First Nations TV Presenter and Actor), Kate Wickett (CEO of Sydney WorldPride), Albert Kruger (CEO of Sydney Gay and Lesbian Mardi Gras) and Amanda Lampe (Corporate Relations Director for Diageo Australia).
Kumar Venkatasubramanian, Senior Vice President & General Manager of P&G Australia & New Zealand, commented: "As a key partner of Sydney Gay and Lesbian Mardi Gras, we are proud to celebrate and support the LGBTQIA+ community as part of our mission to ensure that respect, inclusion, and equal opportunity to learn, grow, and thrive are available to all. As a leading advertiser globally, we have a role to play in championing LGBTQIA+ visibility and are proud to create positive change in society."
In partnership with Sydney Gay and Lesbian Mardi Gras, Fairy, Gillette, Olay, Oral-B, Pantene and VOST will co-produce content to raise awareness about diverse issues faced by different members of the LGBTQIA+ community, thereby driving a call for action from the broader community to "Lead with Love".
P&G's co-produced Mardi Gras content will be rolled out between February and March 2023. The first piece of content is available here: P&G Australia: Lead with Love | Sydney WorldPride 2023.
Kate Wickett, CEO of Sydney WorldPride, states "P&G have been meaningful, long-term supporters of the LGBTQIA+ community, Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras over the years. The video series P&G have co-produced with Sydney WorldPride and Mardi Gras is a brilliant example of this, featuring LGBTQIA+ community members with an emphasis on underrepresented groups including First Nations, POC, people with disability and transgender people."
Albert Kruger, CEO of Sydney Gay and Lesbian Mardi Gras, states "P&G and their respective brands cover so much connected to identity and expression, and the work we do together means a huge amount to Sydney Gay and Lesbian Mardi Gras and the local LGBTQIA+ communities. We're proud to continue collaborating on the 'Lead with Love' video series and are excited to see the work done with Queer First Nations artist Bobbi Lockyer come to life at P&G's Mardi Gras Fair Day activation and on their Parade float."
Left to right: Kate Wickett CEO of Sydney WorldPride, Kumar Venkatasubramanian Senior Vice President & General Manager of P&G Australia & New Zealand and Albert Kruger CEO of Sydney Gay and Lesbian Mardi Gras.
Notes to the Editor
**P&G will donate from sales of participating products from Fairy, Gillette, Olay, Oral-B, Pantene and VOST sold at Woolworths, Chemist Warehouse and Priceline during the promotion period and an additional donation will be made from sales of 2023 Olay Pride Packs nationally. These donations will go towards the creation of LGBTQIA+ anti-bullying resource kits reaching up to 51,000 students across Australian schools. Full T&Cs available at https://www.minus18.org.au/news/pandg-x-minus18:-terms-and-conditions
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
Get a daily dose of Malaysia Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Malaysia Sun.
More InformationBANGKOK, Thailand: This week, Thailand implemented land border restrictions, including a ban on tourists traveling to Cambodia, as...
New Delhi [India] June 29 (ANI): Following the compound fracture Steve Smith sustained during the World Test Championship final against...
Kathmandu [Nepal], June 29 (ANI): An earthquake of magnitude 4.2 struck Nepal on Sunday, a statement by the National Center for Seismology...
New Delhi [India], June 29 (ANI): In the 123rd Episode of Mann Ki Baat, Prime Minister Narendra Modi on Sunday highlighted India's...
Taiwan [Taiwan], June 29 (ANI): Taiwan's Ministry of Foreign Affairs (MoFA) called for dialogue and restraint in resolving disputes...
Islamabad [Pakistan], June 29 (ANI): A third earthquake within 24 hours jolted Pakistan on Sunday, a statement by the National Center...
SAN FRANCISCO, California: Under pressure from European regulators, Apple has revamped its App Store policies in the EU, introducing...
NEW YORK CITY, New York: The U.S. dollar tumbled this week, hitting its lowest levels since 2021 against the euro, British pound, and...
NEW YORK CITY, New York: Walmart is set to close a major Sam's Club fulfillment center in Fort Worth, Texas, as part of a shift in...
SAN FRANCISCO, California: A U.S. judge has dismissed a copyright lawsuit filed by 13 authors against Meta Platforms, the company that...
DUBAI, U.A.E: Oman is set to introduce a personal income tax as part of its strategy to reduce dependency on hydrocarbon revenues....
NEW YORK, New York - U.S. President Donald Trump dropped a bombshell on Friday announcing he had terminated trade talks with Canada....