PR Newswire
23 Feb 2023, 05:30 GMT+10
SINGAPORE and SAN DIEGO, Feb. 23, 2023 /PRNewswire/ -- Organisations can now ensure their sustainability initiatives are not vulnerable to embarrassing allegations of greenwashing, through Hong Bao Media's new sustainability communications advisory service.
The 'Greenwash-proof your Sustainability Communications' program helps organisations sharpen the way they publicise their sustainability initiatives, as investors, regulators, NGOs and the media subject them to intense scrutiny for greenwashing.
In partnership with San Diego-based Beyond3020, Inc., Senior Leadership Teams and Boards of Directors receive an audit of their existing Sustainability Report, along with guidance on reframing their disclosures where necessary. The outcome is a solid way of communicating demonstrated and quantified sustainability initiatives that meet the United Nations' requirements for "demonstrated integrity, radical transparency and third-party accountability".
"Many of our media training participants already seek to communicate their sustainability initiatives. Our new service offering aims to sharpen these messages to ensure they withstand legitimate scrutiny from all stakeholders," says Mark Laudi, Managing Director of Hong Bao Media.
"Our work in SDG implementations includes conducting forensic analysis of sustainability reports for signs of greenwashing, relentlessly editing them, and closing the gaps for process improvements where possible" added Dr. Brooke Newman, CEO of Before3020, Inc., a Public Benefit Corporation.
"This course offering is best compared to a corporate sustainability "hackathon"; we find the vulnerabilities in the sustainability efforts and communications to save you from embarrassing and potentially costly allegations of greenwashing", noted Robert van Zwieten, Before3020, Inc.'s fractional COO/CFO, and a Board member of Hong Bao Media.
"The need to sharpen communications around sustainability initiatives is acute. Investors are increasingly jaded, as an un-standardised mishmash of disclosures and analyst commentary do more to obfuscate than to clarify," Laudi concludes. "Organisations that greenwash-proof their sustainability communications can gain a significant competitive advantage over those that continue with qualitative feel-good messages that do little to fight climate change and risk public censure."
~ PREVIEW / Q&A ~
Join the free preview and Q&A for our newly launched "How to greenwash-proof your Sustainability Communications" advisory service taking place on Tuesday, April 11, 2023 from 13:30-15:30 SGT
Register here: https://us02web.zoom.us/webinar/register/WN_T1iUsWNrSfeyiAvSBNkXHw
Speakers:
Mark Laudi is the CEO of Hong Bao Media, a Singapore- and Kuala Lumpur-based media and communications coaching consultancy.
Dr. Brooke Newman is the CEO and Founder of Before3020, Inc., a new-generation full-service B2B organization of change-makers who help generate companies' social and financial returns through UN SDG implementation engagements.
Robert van Zwieten is, amongst other roles, Before3020, Inc.'s fractional COO/CFO, and a Board member of Hong Bao Media.
For further information:
Mark Laudi
[email protected]
(65) 6223 2249
Get a daily dose of Malaysia Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Malaysia Sun.
More InformationJAKARTA, Indonesia: Indonesia is preparing a high-level visit to Washington with an ambitious offer to avert steep U.S. tariffs on...
BEIJING, China: As tensions with Washington deepen, Chinese President Xi Jinping is turning his focus to Southeast Asia, with a diplomatic...
NEW DELHI, India: India is pushing to fast-track a trade agreement with the United States following a temporary pause on new tariffs,...
HANOI, Vietnam: Vietnam is preparing a series of trade enforcement measures as it scrambles to shield itself from sweeping U.S. tariffs,...
Xi's Southeast Asia tour promotes good-neighborliness, mutually beneficial cooperation: Chinese FM Chinese President Xi Jinping's...
Atipat Wattanuntachai, the mechanical lead engineer of the Satellite Manufacturing Division of Geo-informatics and Space Technology...
FORT WORTH, Texas: American Airlines will begin offering free high-speed Wi-Fi to passengers in January 2026, joining a growing list...
LONDON, UK: Electric vehicle sales surged globally in March, with strong growth in China and Europe offsetting slower momentum in North...
New York City: New York: Goldman Sachs has signaled a prolonged downturn in oil prices, forecasting a steady decline through the end...
NEW YORK, New York - U.S. stocks were volatile again Friday as President Donald Trump blasted Federal Reserve chair Jerome Powell for...
BRUSSELS, Belgium - The Europesn Central Bank has slashed official interest rates in the wake of the financial crisis triggered by...
BISMARCK, North Dakota: Federal officials have ordered the company running the Keystone Pipeline to take several safety steps after...