PR Newswire
19 Sep 2023, 15:39 GMT+10
![]() |
BERLIN and SINGAPORE, Sept. 19, 2023 /PRNewswire/ -- Formo, Europe's leading precision-fermentation company, has partnered with the Singapore Management University (SMU) to examine consumer demand for a new class of products - precision-fermentation egg consumers products.
The study 'Not getting laid: consumer acceptance of precision fermentation made egg' published in Frontiers, a peer-reviewed journal and open science platform, was conducted by Formo Bio GmbH researcher Oscar Zollman Thomas, and SMU's Professor of Communication Management Mark Chong, Professor of Psychology Angela Leung, research fellow Tricia Marjorie Fernandez and Psychology PhD student Shu Tian Ng.
They surveyed 3,006 from across three continents in Germany, USA and Singapore to assess consumer demand, demographic predictors and motivating factors behind the embrace of an egg product made without chickens, instead using proteins produced by bio-designed microbes.
The debut of a precision-fermentation egg product marks a widened application of the company's protein production platform, demonstrating the company's ambition, and abilities to tackle ethical bottlenecks beyond dairy. An estimated 60% of the world's chickens reside in factory farms, thus the impetus Europe & Singapore, 19 September 2023 (Tuesday) - to create acceptable replacements is critical, with demand growing from both consumers and industrial food manufacturers for ethical, functional alternatives.
The findings of Formo's research suggest that lab-brewed egg products are likely to find an enthusiastic market, with a substantial percentage (51% to 61%) of participants expressing a willingness to try the products. Interestingly, those consuming organic eggs and plant-based eggs displayed the highest willingness to embrace this new class of products.
While using breakthrough tech to tailor-programme microbes, Formo's brewing of proteins with precedent of consumption in the EU means such products will be able to imminently debut on markets, with ingredients considered non-novel under EU regulation. European consumers will be able to purchase precision-fermentation brewed eggs as soon as this year.
The reasons for adopting such products varied across the three countries. In Germany, participants cited animal welfare as a major factor influencing their interest. In Singapore and the USA, the main drivers were health aspects, as well as curiosity.
"This research demonstrates an appetite for precision fermentation made products, such as lab-brewed eggs, and that consumers are ready to both recognise the flaws of industrial egg production and adopt alternatives," said Oscar Zollman Thomas, lead author of the study.
"Cellular agriculture has the potential to revolutionise the way we produce and consume protein, addressing the environmental and ethical concerns associated with traditional animal agriculture," said Prof Mark Chong, SMU's lead researcher on the project. "Seeing appeal across the continents demonstrates cellular agriculture's capacity to create not a localised, but a global food system shift," he added.
- End -
About Formo - www.formo.bio
About Singapore Management University - www.smu.edu.sg
What are lab-brewed eggs?
Lab-brewed eggs are egg products with the same flavour and functionality as conventional eggs, but created without chickens. The product has the form of beaten eggs, with the crucial protein components produced by microbes, through precision-fermentation, in large brewery-like facilities. Precision fermentation is the process of harnessing microbe hosts to produce specific ingredients such as fats or proteins. This is done through reprogramming the DNA of microorganisms and then fermenting them in large brewery-style facilities. Precision fermentation allows for the production of functionally identical products to those produced by animals, or completely new proteins.
Get a daily dose of Malaysia Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Malaysia Sun.
More InformationMUMBAI, India: India's jewellery exporters are facing their toughest year in over a decade as fresh U.S. tariffs threaten to cut off...
WASHINGTON, D.C.: Radio Free Asia, a key voice in press freedom across the continent for nearly three decades, is now warning it may...
HANOI, Vietnam: Brazil's largest meatpacker JBS is making a bold move into Southeast Asia, betting on Vietnam as a strategic hub for...
AL TAIF, 7th April, 2025 (WAM)-- The UAE defeated Australia 2-0 today at King Fahd Sports City Stadium in Saudi Arabia, in the second...
Washington, DC [US], April 7 (ANI): US President Donald Trump on Sunday warned of new and significantly higher tariffs on Chinese goods...
New Delhi [India], April 7 (ANI): External Affairs Minister S Jaishankar spoke with US Secretary Marco Rubio, exchanging views on a...
NEW YORK, New York - U.S. stocks settled on Monday following massive falls across the globe. Hong Kong's key index, the Hang Seng dived...
WINDSOR, Ontario: Production at Stellantis' Windsor, Ontario assembly plant will pause for two weeks, as mounting trade tensions trigger...
AUSTIN, Texas: Tesla's early-year performance has taken a hit, as sliding sales, rising competition, and CEO Elon Musk's growing political...
MUMBAI, India: India's jewellery exporters are facing their toughest year in over a decade as fresh U.S. tariffs threaten to cut off...
TOKYO, Japan: Mitsubishi Corp is weighing a potential role in Alaska's ambitious LNG export project, as the Japanese trading giant...
LOS GATOS, California: As international content fuels its global growth, Netflix is expanding its language tools on TV to help users...