Ferrari to auction Le Mans car via crypto token for VIP clients

Anabelle Colaco
27 Oct 2025, 13:31 GMT+10

Ferrari shifts up a gear in its digital ambitions, unveiling plans for a new crypto token that will let some of its richest fans bid for a Ferrari 499P, the endurance car that has won three consecutive Le Mans titles
The Italian luxury automaker said the project, limited in scope for now, aims to connect with younger, tech-driven entrepreneurs whose fortunes are being shaped by AI and data center growth
Ferrari, which is also developing its first electric car, began accepting Bitcoin, Ethereum, and USDC for purchases in the United States in 2023 and extended the option to Europe last year

MILAN, Italy:Ferrari shifts up a gear in its digital ambitions, unveiling plans for a new crypto token that will let some of its richest fans bid for a Ferrari 499P, the endurance car that has won three consecutive Le Mans titles.

The Italian luxury automaker said the project, limited in scope for now, aims to connect with younger, tech-driven entrepreneurs whose fortunes are being shaped by AI and data center growth.

Ferrari, which is also developing its first electric car, began accepting Bitcoin, Ethereum, and USDC for purchases in the United States in 2023 and extended the option to Europe last year.

It is partnering with Italian fintech Conio to create the ‘Token Ferrari 499P', available to members of its Hyperclub, a group of around 100 of Ferrari's most exclusive clients passionate about endurance racing. The token will allow members to trade among themselves and bid for the car when it debuts alongside the 2027 World Endurance Championship season.

"This is about strengthening the sense of belonging among our most loyal customers," said Chief Marketing and Commercial Officer Enrico Galliera.

Crypto prices have climbed sharply, buoyed by high-profile backers including U.S. President Donald Trump, though regulators continue to warn about speculative risks and limited oversight. Bitcoin has risen 60% over the past year.

Conio is currently applying for a license under the European Union's new crypto regulations. "The potential for development is enormous," said Davide Rallo, Conio's Chief Fintech Strategist and project architect.

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Malaysia Sun.

More Information

Southeast Asia

Section

Modi greets President Trump, calls for India-US unity against terror

WASHINGTON, D.C.: Prime Minister Narendra Modi thanked U.S. President Donald Trump for his Diwali greetings and said he hopes both...

ASEAN: Jaishankar meets New Zealand PM Luxon, reaffirms commitment to Indo-Pacific cooperation

Kuala Lumpur [Malaysia], October 27 (ANI): External Affairs Minister S Jaishankar on Monday met with New Zealand Prime Minister Christopher...

Women prepare Thekua prasad to offer 'Arghya' to setting Sun on third day of Chhath Puja

Varanasi (Uttar Pradesh) [India], October 27 (ANI): Celebrations of Chhath Puja are in full swing across Varanasi, with women meticulously...

Abu Dhabi Civil Defence celebrates graduation of 24 participants of RCC Course in Singapore

SINGAPORE, 27th October, 2025 (WAM) -- The Abu Dhabi Civil Defence Authority has celebrated the graduation of 24 participants of the...

Hopeful QUAD leaders will meet in first quarter of 2026, says Australia PM Albanese

Kuala Lumpur [Malaysia], October 27 (ANI): Australian Prime Minister Anthony Albanese on Monday said that the Quad leaders' summit,...

Mithali Raj floats options to replace Pratika if opener not fit for WC semis clash against Australia

Mumbai (Maharashtra) [India], October 27 (ANI): Former Indian captain Mithali Raj expressed concerns over Team India's opening combination...

Business

Section